YOUR MISSION IF YOU CHOOSE TO ACCEPT IT:
Is to join forces with the finest team of magic makers around by leading the Enchant Studios B2B marketing strategy and implementation to build our brand and support the activities of our sales team. You’ll be an integral part of a growing and pioneering team spreading joy and magic across a number of markets with holiday installations, custom brand experiences, immersive lighting installations and much more. Your passion, creativity and execution expertise will broaden our reach and inspire all who experience it.
Enchant Studios is the creative engine behind the highly successful Enchant® brand, producing immersive lighting experiences in a wide variety of environments. As the designer and manufacturer for all Enchant Christmas lighting installations, our expertise and entrepreneurial spirit propel us to search for innovative and artistic solutions that surprise and delight each of our clients. We are driven by a culture of excellence to create magical experiences for all audiences. From the most basic static light sculpture, to high-tech programmable interactive light installations, our aim is to create inspiring, immersive experiences of awe and wonder.
Enchant Studios is looking for a creative, business-driven and hands-on marketing lead with a passion for blending digital and traditional marketing programming to meet and exceed B2B marketing goals. This role is responsible for building the brand and supporting the customer experience, our sales team activities, and our leadership role in the industry.
WHAT YOU WILL BE ACCOUNTABLE FOR:
- Strategically contribute to a world class brand with the standard of excellence set across the company.
- Developing a leading edge B2B marketing program that accelerates Enchant Studios awareness, engagement and revenue growth.
- Develop partnerships that raise the profile of Enchant Studios.
- Communicating and continually developing our brand standards and ensuring consistency across all activities.
- Coordinating and communicating campaigns across the full client base through a range of marketing activities and automation tools.
- Developing, implementing and maintaining the Enchant Studios website, working with internal and external resources as required.
- Planning, implementing and tracking social media activities that show continual growth.
- Managing the Enchant Studios product catalogue and image gallery.
- Executing graphic design for all digital marketing requirements, presentations, proposals, quotes and traditional collateral.
- Coordinating team participation in conferences, trade shows and client site visits.
- Providing unprecedented service and an extraordinary level of responsiveness to all client inquiries and connections made throughout the sales process.
- Working within a complex organization, with many stakeholders, while delivering results.
- Developing innovative systems and processes that are easily scalable and will benefit the growth trajectory of the company.
- Embracing the established processes within Enchant Studios with a look to continually enhance and develop them.
- Being strategic and solutions-orientated with budget management experience.
WHAT YOU BRING TO THE TEAM:
- Demonstrated experience in B2B Marketing planning and management.
- Sales focus and ability to maximize the support marketing provides to the client experience, sales team activities and business growth.
- Demonstrated ability to manage budgeting process and use of analytical skills.
- Familiarity with immersive experiences, events and exhibitions, and retail industries an asset.
- Advanced Proficiency in Adobe Creative Cloud; Google Drive, CRM and CMS systems.
- Ability to prioritize and work with teams and client groups in a project management structure.
- Demonstrated ability as a self-starter in entrepreneurial environments.
- A curious and innovative mindset.
- Self-directed, extremely meticulous and organized with an ability to manage a high level of detail across multiple projects and prioritize tasks when given clearly defined goals and objectives.
- Exceptional client service and interpersonal communication skills with a strong orientation towards relationship building.
- Demonstrates flexibility and creative problem-solving skills.
- A sincere desire to help create magical memories.
- Your own personal values are aligned with those of Enchant; Pioneering, Driven, Earnest, Generous, Magical.